What is Google Analytics?
Google Analytics is a free data collection and reporting tool for websites and apps, originally built by software company Urchin before it was bought by Google in 2005.
It’s arguably the most powerful web analytics tool out there and can act as a hub for all of your website data collection and analysis, a place where you can see trends and overviews of user behaviour – all in one place.
Used by everyone from billion dollar blue chips to fledgling startups, Google Analytics has enough functionality to be invaluable for any business.
Google Analytics Support
As business owners we often focus on the wins. The sales. But our time is often better spent looking at the business we didn’t win. And asking “why?”
Every day visitors come to your site, don’t like what they see and leave without signing up, or making a purchase.
But with proper reporting and tracking, it doesn’t have to be like that.
Why should I use Google Analytics?
Google Analytics offers an unrivalled view into visitor behaviour. It takes the guesswork out of building websites and running marketing campaigns. You can see at a glance what works and what doesn’t.
Google Analytics can help you to answer questions about your website such as –
How long are people spending on your site? How many pages are they viewing? And are they coming back?
Armed with the right information, you can make a site that leaves your competitors for dead. You can also see at a glance which of your campaigns outperform, spend your budget and your time more wisely.
Using Google Analytics properly will both save you money and help you make money.
The potential upsides of using Google Analytics properly is staggering. You can create custom dashboards for your sites that include whatever metrics you’re interested in. You can even choose how the information is displayed (table, chart, etc.).
It really is a no brainer. If you have a website, you should 100% be using Google Analytics.
Companies that don’t pay attention to the data risk blind decision making, wasting money and missing opportunities.
Google Analytics offers masses of data and metrics from the moment you link it to your website. And there’s no limit to the kinds of data that you can collect (with the exception of personal data like email addresses, for example).
Google Analytics also a lot of really useful features, here are just a few:
- Automated daily, weekly or monthly reporting
- Google Ads integration
- Conversion tracking
- Cost data importing
What Google Analytics Services Do We Offer?
We offer a range of Google Analytics services, including:
- Google Analytics Audits
- Google Analytics Setup
- Google Analytics Conversion Tracking
Irrespective of what kind of analytics services you need, Site Optimal can help, get in touch with us via contact@site-optimal.co.uk or submit your query via the form below and one of the team will get back to you as soon as possible.