Google Analytics Services
Let us help you get your Google Analytics in order, we can make sure that your data is accurate and actionable.
We offer a range of Google Analytics focused services, including:
Google Analytics 4 Setup
If you haven’t got started with Google Analytics 4 yet, then now is the time. Let us help you make the move to Google Analytics 4 from Universal Analytics, before it’s too late! Find out more about the steps you need to take as part of your Google Analytics 4 migration on our blog.
Google Analytics Consultancy
If you haven’t got time to manage Google Analytics yourself, then you might need short to medium term support in managing your Google Analytics account and configuring goals and filters.
We offer ongoing analytics consultancy retainers if you need medium to long term help with your analytics and tracking needs. Let us help you to determine the tracking and data you need to build and improve your website presence and experience.
Google Analytics Audits
A full Google Analytics audit can be a great way to build confidence in your datasets, and hone in on any data that is bad or needs improving. Regular users of Google Analytics should be aware of the impact that changes to their website can have on Google Analytics data.
Let us help you to find out what needs fixing on your account, and we can get that sorted for you.
Google Analytics Setup
Typically, when a website is built, developers will say they have “set up Google Analytics”. While this might be literally true, it’s often the case that a Google Analytics property hasn’t been set up properly for the website owners or managers needs. No two analytics setups are the same, and to get the most out of this tool you really need to customise it to your requirements.
Google Analytics needs to be properly configured for best results.
Most people struggle to set up Google Analytics properly. Failure to set up analytics properly and your reporting gets distorted by persistent visits from you and your team, rendering the reporting nearly worthless.
Google Analytics Conversion Tracking
Have you ever wondered where your sales are coming from? Or maybe you’re not sure why your sales are dropping off. It’s likely that you need to set up some conversion tracking in your Google Analytics property, so that you can see when some converts, and which traffic source or device they have used.
Conversion tracking helps you unearth where key conversions are coming from.
Conversion tracking helps you to calculate ROI and conversion rates and then use this to compare the performance of different channels.
Google Analytics Attribution
Attribution is a big part of why marketers use Google Analytics, and while it has its limitations, it can be a great tool to understand how different channels are interacting and driving sales or conversions on your site.
This helps you understand everything from which pages are working best, to which channels are working for you and which days and times your site is most popular.
Irrespective of what kind of analytics services you need, Site Optimal can help, get in touch with us via contact@site-optimal.co.uk or submit your query via the form below and one of the team will get back to you as soon as possible.