Facebook & Instagram Advertising Services
You know you have a great product or service, you just need to get it in the front of the right people.
Getting eyeballs (and the right eyeballs) on your product or service will determine how well you do as a business.
Fortunately, these days you can target your advertising with laser-like focus, on exactly the right group of people, thanks to the platforms offered by Facebook (and its 2012 acquisition, Instagram).
What is Facebook & Instagram Advertising?
Facebook and Instagram offer a range of different advertising options and advertising styles, allowing you to test out a myriad of approaches with your target customers. Experiment with everything from video to stills, to text ads in everything from Facebook newsfeed adverts to Instagram stories.
Why should I use Facebook & Instagram Advertising?
If you’ve spent any time on Facebook or Instagram, you’ll have probably been targeted by many brands already.
Facebook is the biggest social media platform on the planet and has a huge and powerful advertising platform that can be used to target customers and audiences across the world. More than 2.5 billion people are active on Facebook, which is about one third of the global population.
Instagram is the biggest photo sharing platform in the world and used by over one billion active users every month.
According to Pew Research Center, 68% of the U.S. adult population are Facebook users. Facebook (and increasingly, Instagram) offer an unrivalled platform to reach your potential customers in a highly targeted and cost effective way.
Facebook and Instagram allow you to reach anyone who uses the platform, at a reasonable cost.
If you’re a small business owner who struggles to reach new audiences, Facebook or Instagram ads can be a great way to hook in potential customers.
You can use a whole host of features for audience targeting and testing, with the following possibilities available:
- Cost per acquisition targeting: Finding the customers who are the lowest cost to acquire.
- Lookalike acquisition: Finding new groups of customers that are similar to your existing ones.
- Machine learning: Facebook uses machine learning to improve the quality of adverts.
- Geographical audience targeting: target users from specific regions right down to the postal/zip code.
What Facebook & Instagram Advertising Services Do We Offer?
We offer a range of Facebook advertising services, including:
- Content recommendations
- Audience creation
- Reporting
- Optimisation
Irrespective of what kind of Facebook & Instagram advertising support you need, Site Optimal can help, get in touch with us via contact@site-optimal.co.uk or submit your query via the form below and one of the team will get back to you as soon as possible.