What is Google Tag Manager?

Go deeper and get more data from tracking events and e-commerce transactions on your website.  

We can set up Google Tag Manager from scratch so you can easily manage your tracking for your site. 

Already got Google Tag Manager set up? 

We can help you optimize it.

Why should I use Google Tag Manager?

Supercharge your analytics: Tag manager helps you get the most out of Google Analytics. 

If you have a website then you need analytics tracking so that you can see what actions people are taking. For example, signups and link clicks. 

Google Tag Manager provides a wealth of tools and methods to track interactions on a website.

It’s got lots of really useful features, here are just a few:

Form tracking

This helps you find out which sign up forms are giving you the best results.  

Click tracking

not all clicks will result in conversions. Click tracking helps you monitor how well your users convert and which elements of your site people are interacting with. 

Checkout tracking

Tracking sales only gives part of the story. The typical shopping cart abandonment rate for online retailers varies between 60% and 80%.   Checkout tracking helps you understand where the drop off is happening so you can make improvements to your shopping experience.

What Google Tag Manager Services Do We Offer?

We offer a range of Google Tag Manager focused services, including:

  • Google Tag Manager setup. Making sure the right things are tracked and attributed to the right channel.
  • Interaction tracking. Is the content on your site working for you? Find out whether users are interacting with your content, track video plays, accordion clicks – everything on your site.
  • Ecommerce tracking. Track transactions on your site and see which channels are driving the most purchases in which location. 

 

Irrespective of what kind of Google Tag Manager services you need, Site Optimal can help, get in touch with us via contact@site-optimal.co.uk or submit your query via the form below and one of the team will get back to you as soon as possible.

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