Pay Per Click Advertising Support
As a business owner, much of your attention will be directed towards improving your company’s organic listing on search engines like Google or Bing.
This can be a long and protracted process and in some industries it can be hard to get quick improvements to your business’s position on a given search engine.
Fortunately, there are other tools in the marketer’s toolkit. Enter PPC (Pay Per Click Advertising.)
What is Pay Per Click Advertising?
In the context of search engines, PPC adverts allow you to rank highly on the search engine page, regardless of your organic search ranking.
PPC takes its name from the way that it’s paid for. PPC is a method of advertising bidding that’s focused on the volume of clicks delivered to determine the cost (cost per click.)
It’s the advertising method used for Google & Bing search ads primarily but does crop up on other platforms.
Why should I use Pay Per Click Advertising?
Pay Per Click Advertising can be a great way to increase traffic volumes to your site quickly, it’s equivalent to turning a tap on, which can mean you rapidly receive more visits and leads, or sales than you would otherwise.
But there are many pitfalls to PPC search ads that befall people new to the technology and format. It can sometimes be the case that incorrect configuration and settings can result in huge ad campaign costs or targeting of irrelevant or competitive search terms.
What Pay Per Click Adveritsing Services Do We Offer?
We offer a range of Pay Per Click Advertising focused services, including:
- Account setup: get your PPC account set up.
- Account audits: benchmarking your campaigns, researching your keywords and checking your ad copy.
- Conversion tracking setup: ensuring you are tracking your marketing efforts properly.
Irrespective of what kind of pay per click advertising services you need, Site Optimal can help, get in touch with us via contact@site-optimal.co.uk or submit your query via the form below and one of the team will get back to you as soon as possible.